Topic-Based Promotions
Campaigns for the barbecue and Christmas seasons and much more, always with a clear focus on the point of sale.
Melitta, Toppits & Swirl · Brand Management & Point of Sale
Comprehensive support
Brand management with a focus on retail, combining strategy, creative development, and operational execution under one roof.
Background
Brand Management with a Retail Focus
We were responsible for the strategic and operational brand activation of Melitta®, Toppits®, and Swirl® in the German retail market.
Our focus is on how products can stand out in a highly competitive promotional environment and maintain a lasting presence on the shelf. Our approach always combines a clear retail strategy with consistent execution throughout the entire shopper journey.
The campaigns we develop not only attract attention, but also deliver results at the point of sale. These include seasonal promotions, product launches, secondary product placements, sampling campaigns, and couponing mechanisms powered by our own in-house system. Digital extensions across social media, online banners, and video formats provide additional reach and brand recognition.
Systematic activation instead of isolated measures
Strategy, creative development, and operational execution are all handled by a single team. This results in initiatives that win over retail partners and effectively drive sales.
Services
Product launches
Comprehensive POS concepts for new products, from strategy to in-store implementation.
Couponing Mechanics
Proprietary in-house couponing system for measurable purchase incentives and trackable conversions.
Secondary Placements & Sampling
High-impact secondary placements and sampling campaigns for maximum visibility.
Impressions
Result
Analysis & Strategy
Analyze promotional periods, competitive environments, and product placements, define purchase incentives, and develop POS concepts with measurable objectives.
Creation & Implementation
Strategy, creative development, and operational execution—all from one team instead of four service providers. Initiatives that win over retail partners and drive sales.
Digital Extension
Social media, online banners, and video content provide additional reach and brand recognition beyond retail.
More cases
Packaging Design & Final ArtworkGilde
A Helles from the north.
Strategy & Promotion MechanicsSpreewaldhof
Gurki makes all the difference at the point of sale.
Product Launch & POS ActivationKnack & Back
Freshly rolled out.
POS ActivationDarbo
Brand power that sticks
Bar promotion, free giveaway campaign, POS designSavencia
Eye-catching at the counter and on the shelf
DIGITAL SALES TOOLS · PRODUCT INFORMATIONImporthaus Wilms
Product data becomes working material.
POS, Campaign & SocialMerz Lifecare
One brand idea to the shelf.
POS ActivationHOPE
Yummy Streetfood
Brand ActivationVileda
Cleanly delivered
POS ACTIVATION · RETAIL MARKETINGImporthaus Wilms
Maximum impact!
Your project
Let's bring your brand to the shelf.
Tell us about your brand and your task at the POS, we'll show you how a concept becomes visible activation.