Seasonal promotions
Campaigns for Christmas, baking season and more, always with a clear POS focus.
Toppits & Swirl (Cofresco) · Brand Management & POS
Fully managed
Brand management with a retail focus, strategy, creation and operational delivery under one roof.
Background
How products differentiate in a crowded promotional environment.
We are responsible for the strategic and operational brand activation of Toppits and Swirl in German retail.
The central question was how products can differentiate in a highly crowded promotional environment and hold their ground on the shelf over time. Our approach combined a clear retail strategy with consistent execution along the entire path to purchase.
We developed campaigns that did not just create attention but worked at the POS, seasonal promotions, product launches, secondary placements, sampling promotions as well as couponing mechanics with our own in-house system.
Systematic activation instead of one-off measures
From strategic planning to final execution in store, we owned the entire process. That reduced interfaces, increased execution speed and created planning certainty on the client side.
Services
Product launches
Complete POS concepts for new products, from strategy to execution in retail.
Couponing mechanics
Our own in-house couponing system for measurable purchase incentives and traceable conversion.
Secondary placements & sampling
Eye-catching secondary placements and sampling promotions for maximum visibility.
Impressions
Result
Analysis & strategy
Analyze promotional windows, competitive environments and placements, define purchase incentives and develop POS concepts with a measurable goal.
Creation & execution
Strategy, creation and operational delivery under one roof, measures that convince retail partners and support sell-out.
Digital extension
Social media, online banners and motion content deliver additional reach and recognition beyond retail.
Your project
Let's bring your brand to the shelf.
Tell us about your brand and your task at the POS, we'll show you how a concept becomes visible activation.