You win at the shelf.
We make brands market-ready, from positioning to shelf: packaging design, final artwork, repro, and POS activation, accelerated by AI-powered content and packaging processes.
These and other leading FMCG brands and retailers trust us
Services
Strategy, design, artwork, repro and brand activation. All from a single source.
We develop FMCG brands and get them print-ready on the shelf across hundreds of SKUs, languages, and markets: from branding and packaging design to final artwork and repro, all the way to the point of sale. One team that is responsible for the brand from the first sketch to print approval.
Brand-to-Shelf
Your brand works wherever decisions are made.
You win at the shelf.
One team, from brand concept to purchase decision.
- shelf
- POS
- Shopper
- Markets
- Assortment
- rollout
7,000+
65+
200+
40+
The Bold Way
The bold way.
Strategy, design and execution interlock. What is learned at the shelf flows directly into the next round. With every cycle, the result gets better.
Strategy
Brand · Positioning · Assortment
Design
Creativity · Packaging · System
Execution
Artwork · Repro · Rollout
Comparison
Separate specialistsExtra & Bold
The difference isn’t the number of services. It’s that strategic and conceptual work, design, and artwork/repro are all done in the same place - right where the expensive rounds of corrections usually arise.
Separate specialists
- Strategy, creation and production in separate mandates
- Next service provider after design approval
- Artwork and adaptation as downstream procurement
- Quality inspection distributed across multiple service providers
- Responsibility often ends before printing and rollout
- Technology consulting without proximity to day-to-day production
Extra & Bold
- Strategy and packaging based on real FMCG and retail experience
- Creation and production implementation through direct collaboration
- In-house capacity for thousands of artworks and adaptations
- In-house repro, preflight and quality assurance
- Direct coordination with printing companies and production partners
- AI and automation with packaging expertise instead of a tool focus
Cases
Projects that work on the shelf.
Selected projects, real brands, true impact at the point of sale.
Product Launch & POS Activation
Freshly rolled out. Launch of Knack & Back “Meine Pizzeria” with store checks, modular point-of-sale activation, recipe inspiration, and digital extensions including cashback, a store locator, and online purchasing.
You don’t need another agency.
But a partner from brand to shelf.
Whether it’s a relaunch, a new product range, or artworks piling up: tell us where things are stuck. In the initial meeting, we’ll openly clarify what’s realistically possible and which part we’ll take on.
Still unsure? Get a second opinion first — ask your AI what it thinks about Extra & Bold.