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POS Marketing agency for FMCG

Unseen is unsold. We make brands visible and shoppable at the point of sale.

At shelf and on promotional displays, we translate purchase reasons into FMCG-ready in-store communication in seconds: shelf communication, secondary placements, displays, and POS assets—tailored to the retail space, retailer requirements, and production specifications.

The situation

At the POS every brand competes at once for attention, space and the decision.

An attention-grabbing tool alone is not enough. Message, mechanic, placement and production have to work together in the real retail context.

Visibility
Placement
Pick-up

The result

01

More stopping power

A clear visual hierarchy stops the eye and leads it to the message.

02

Stronger reason to buy

Mechanic and benefit promise turn attention into a hand reaching for the pack.

03

Retail-ready delivery

Concepts consider spaces, formats, logistics and rollout from the start.

Scope

These services are included.

If strategy, design or data already exist, we build on them.

POS concept
Secondary placement
Display Design
Shelf Communication
Promotion materials
Production control
POS concept
Secondary placement
Display Design
Shelf Communication
Promotion materials
Production control
POS concept
Secondary placement
Display Design
Shelf Communication
Promotion materials
Production control

Our approach

How a project runs.

01

Purchase situation

Understand shopper, category, placement and the concrete purchase barrier.

02

Activation

Build message, mechanic and visual guidance so they work together.

03

Retail rollout

Produce formats, deliver to markets and evaluate the effect.

Brand Activation

At the shelf, the first moment counts.

We develop displays, promotional space and promotion mechanics and implement them with retail partners in the markets.

Karin Crull

Your contact

“At the shelf the first moment counts. We get brands to where people buy, with appearances that stand out and actually sell.”

Karin Crull

Key Account Manager

Book an intro call

FAQ

Questions about POS Marketing agency for FMCG

Yes. We support you from concept through design and final artwork to production management, adaptation and delivery to each market.

Yes. We translate existing lead ideas into a POS mechanic that works under real retail conditions.

We define fitting signals per project, for example placement quality, interaction, participation, couponing or sell-out trend.

Intro call

Tell us what it is about.

We get back to you within two working days with a proposal for the first step.