Module 01 · Strategy & Design
Brand strategy and packaging design under one roof.
We develop positioning, packaging design and relaunches for food and FMCG brands. Strategy and design run as one project.
The problem
On the shelf a design looks different than in the presentation.
On the shelf your brand sits between competitors, price tags and dozens of variants. It has to explain what is inside, be easy to find and hold together across the whole range.
- 01
Too little profile
Every category has its visual patterns. Without a handwriting of its own, a brand disappears between competitors on the shelf.
- 02
Too many one-offs
A strong master design is of little use if variants, sizes and language versions are reinvented each time.
- 03
Strategy stays abstract
A positioning only becomes concrete once name, claim and design are settled.
Seconds.
That is how long a pack has to be recognised.
Scope
What this area covers.
Brand to range
The range system
One master that every variant derives from.
The positioning becomes a master design with rules for variants and language versions. A new variant no longer needs a new design project.
FAQ
Frequently asked questions
Yes. Relaunch and rebranding are a core field: we sharpen the brand without losing recognition on the shelf.
Through a design system of master, templates and guidelines. That keeps the brand consistent across hundreds of variants and language versions.
Yes, through Packaging Operations. Whether that makes sense depends on the range and how your team is set up.
That depends on scope and range. After the intro call you get a concrete schedule with clear milestones.
Testimonials
Trusted by market leaders.
From food and FMCG to retail: leading brands have their packaging and activation delivered by us.
Book a free intro call