Campaign concept
Integrated food campaign with the guiding idea “easy peasy use”.
HOPE · Food Campaign & POS Activation
Yummy Streetfood
Streetfood feeling at the POS, with trend recipes, social content and a food truck that pulls right up to the chilled shelf.
Background
How do you bring real streetfood feeling to the chilled shelf?
HOPE stands for uncomplicated, fresh products with character, vegan, of course. The goal was not just to show this yumminess but to make it tangible, while strengthening sell-out at the POS.
For this we developed an integrated food campaign: trend recipes, self-produced photo and video assets, reels and story formats for Instagram and TikTok as well as eye-catching materials for print and POS.
At the heart was the campaign idea “easy peasy use”, fast, everyday inspiration around HOPE.
Recognition all the way to the shelf
The eye-catching food truck at the POS became a real attention-grabber and reinforced the campaign idea right at the shelf. The combination of social content and physical presence in store built recognition and purchase impulses.
Services
Content production
Self-produced photo and video assets, trend recipes and reels.
Social media
Story formats and reels for Instagram and TikTok with high reach.
POS activation
Food truck display as an attention-grabber at the chilled shelf, secondary placement with character.
Impressions
Result
Campaign concept
An integrated food campaign that connects social media, content production and POS activation.
Content production
Self-produced photo and video assets, trend recipes and reels for Instagram and TikTok with high reach.
POS activation
The food truck at the POS became an attention-grabber and brought the brand to where purchase decisions are made.
Your project
Let's bring your brand to the shelf.
Tell us about your brand and your task at the POS, we'll show you how a concept becomes visible activation.