Secondary placement
A distinct brand space with strong visibility from a distance and structured product guidance.
Darbo · POS Activation & Secondary Placement
Brand power that sticks
A distinct brand space with strong visibility from a distance, draw attention and drive interaction.
Background
Turning a classic placement into a brand space of its own.
Darbo, a heritage brand for high-quality fruit spreads, faced the task of strengthening its brand presence in grocery retail and reaching shoppers directly at the POS.
We designed a distinct brand space with strong visibility from a distance, structured product guidance and a clear brand message. The placement was rounded out by an integrated sweepstakes mechanic with immediate purchase relevance.
Activation that works in retail
The display drives strong visibility in store and clearly sets Darbo apart from the competitive environment. The combination of secondary placement and activation mechanic extends contact time at the POS and reinforces the purchase decision.
Services
Sweepstakes mechanic
Integrated sweepstakes with immediate purchase relevance, driving interaction at the POS.
POS design
Eye-catching design that clearly sets Darbo apart from the competitive environment.
Brand message
Clear communication of the brand values directly at the point of sale.
Impressions
Result
Secondary placement
A distinct brand space with strong visibility from a distance that clearly sets Darbo apart from the crowded promotional environment.
Sweepstakes integration
An integrated mechanic with immediate purchase relevance extends contact time and drives interaction at the POS.
Brand staging
Structured product guidance and a clear brand message build recognition and reinforce the purchase decision.
Your project
Let's bring your brand to the shelf.
Tell us about your brand and your task at the POS, we'll show you how a concept becomes visible activation.