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Importhaus Wilms · Stop the shopper!

Maximum impact!

Brand management with a focus on retail, combining strategy, creative development, and operational execution under one roof.

Background

Products become reasons to buy.

Every campaign follows a clear principle: first stop, then persuade, then sell. It is at the point of sale that brands either grow or stagnate.


Our mission is clear: to grab attention, trigger impulse buys and boost sales. We develop POS campaigns that cannot be overlooked. From eye-catching displays and attractive secondary placements to large-scale displays along the ‘display aisle’, we bring products into the spotlight and into customers’ shopping baskets.


We take an integrated approach to online and retail. Our online-to-POS approach links social media, geotargeting, mobile vouchers and QR codes directly to the shop floor. Digital engagement meets physical presence. This creates a measurable impact. In short: we make brands visible on the shelves and relevant in the shopping basket.

Maximum impact: Strengthen brands. Boost sales.

Strategy, creative development, and operational execution are all handled by a single team. This results in initiatives that win over retail partners and effectively drive sales.

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Services

Strategy & Campaign Concept

Development of brand-specific activation concepts based on the product, target audience, purchasing occasion and retail environment.

POS & Display Design

Conceptualisation and design of displays, secondary placements, shelf-mounted promotional materials and other eye-catching retail displays.

Promotional mechanisms

Prize draws, freebies, value-added promotions and other incentives to buy, with clear, easy-to-understand rules.

Content & digital extension

Recipe communication, landing pages, QR codes and digital touchpoints that effectively build on the POS concept.

Impressions

Festive delights à la française
cooperation Superstreusel
bio Zentrale biokids
Monini
Snyder's of Hanover
bio Zentrale Go vegan!

Result

01

More attention on the shelf

Original display and promotional concepts give brands greater visibility in a highly competitive retail environment.

02

More reasons to buy

Recipes, giveaways and prize draws turn product visibility into tangible engagement.

03

More than just a point-of-sale transaction

Digital extensions take selected campaigns beyond the shop floor and create additional brand engagement.

Your project

Let's bring your brand to the shelf.

Tell us about your brand and your task at the POS, we'll show you how a concept becomes visible activation.