Strategy & Campaign Concept
Development of brand-specific activation concepts based on the product, target audience, purchasing occasion and retail environment.

Importhaus Wilms · Stop the shopper!
Brand management with a focus on retail, combining strategy, creative development, and operational execution under one roof.
Background
Every campaign follows a clear principle: first stop, then persuade, then sell. It is at the point of sale that brands either grow or stagnate.
Our mission is clear: to grab attention, trigger impulse buys and boost sales. We develop POS campaigns that cannot be overlooked. From eye-catching displays and attractive secondary placements to large-scale displays along the ‘display aisle’, we bring products into the spotlight and into customers’ shopping baskets.
We take an integrated approach to online and retail. Our online-to-POS approach links social media, geotargeting, mobile vouchers and QR codes directly to the shop floor. Digital engagement meets physical presence. This creates a measurable impact. In short: we make brands visible on the shelves and relevant in the shopping basket.
Maximum impact: Strengthen brands. Boost sales.
Strategy, creative development, and operational execution are all handled by a single team. This results in initiatives that win over retail partners and effectively drive sales.

Services
Development of brand-specific activation concepts based on the product, target audience, purchasing occasion and retail environment.
Conceptualisation and design of displays, secondary placements, shelf-mounted promotional materials and other eye-catching retail displays.
Prize draws, freebies, value-added promotions and other incentives to buy, with clear, easy-to-understand rules.
Recipe communication, landing pages, QR codes and digital touchpoints that effectively build on the POS concept.
Impressions






Result
Original display and promotional concepts give brands greater visibility in a highly competitive retail environment.
Recipes, giveaways and prize draws turn product visibility into tangible engagement.
Digital extensions take selected campaigns beyond the shop floor and create additional brand engagement.
Packaging Design & Final ArtworkGilde
Strategy & Promotion MechanicsSpreewaldhof
Product Launch & POS ActivationKnack & Back
POS ActivationDarbo
Bar promotion, free giveaway campaign, POS designSavencia
DIGITAL SALES TOOLS · PRODUCT INFORMATIONImporthaus Wilms
POS, Campaign & SocialMerz Lifecare
POS ActivationHOPE
Brand ActivationVileda
Brand Management & POSMelitta, Toppits & Swirl
Your project
Tell us about your brand and your task at the POS, we'll show you how a concept becomes visible activation.