Strategy & Campaign Concept
Development of brand-specific activation concepts based on the product, target audience, purchasing occasion and retail environment.

Importhaus Wilms · Stop the shopper!
Brand management with a focus on retail, combining strategy, creative development, and operational execution under one roof.
Background
Every campaign follows a clear principle: first stop, then persuade, then sell. It is at the point of sale that brands either grow or stagnate.
Our mission is clear: to grab attention, trigger impulse buys and boost sales. We develop POS campaigns that cannot be overlooked. From eye-catching displays and attractive secondary placements to large-scale displays along the ‘display aisle’, we bring products into the spotlight and into customers’ shopping baskets.
We take an integrated approach to online and retail. Our online-to-POS approach links social media, geotargeting, mobile vouchers and QR codes directly to the shop floor. Digital engagement meets physical presence. This creates a measurable impact. In short: we make brands visible on the shelves and relevant in the shopping basket.
Maximum impact: Strengthen brands. Boost sales.
Strategy, creative development, and operational execution are all handled by a single team. This results in initiatives that win over retail partners and effectively drive sales.

Services
Development of brand-specific activation concepts based on the product, target audience, purchasing occasion and retail environment.
Conceptualisation and design of displays, secondary placements, shelf-mounted promotional materials and other eye-catching retail displays.
Prize draws, freebies, value-added promotions and other incentives to buy, with clear, easy-to-understand rules.
Recipe communication, landing pages, QR codes and digital touchpoints that effectively build on the POS concept.
Impressions






Result
Original display and promotional concepts give brands greater visibility in a highly competitive retail environment.
Recipes, giveaways and prize draws turn product visibility into tangible engagement.
Digital extensions take selected campaigns beyond the shop floor and create additional brand engagement.
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Your project
Tell us about your brand and your task at the POS, we'll show you how a concept becomes visible activation.