Strategy & Information Architecture
Requirements, processes, and information structures analyzed and translated into scalable system logic.
DIGITAL SALES TOOLS · PRODUCT INFORMATION
Product data becomes working material.
From packaging to the point of sale: seamless brand management.
Background
Many brands. Lots of data. Too many places.
With more than 35 brands, Importhaus Wilms’ portfolio comprises a vast amount of product information, image assets, displays and product ranges. In day-to-day operations, this content must be up to date, complete and readily available.
What was needed, therefore, was not yet another storage system, but a shared working platform. We developed a central platform that brings together product data, images, displays, product ranges and data sheets in a structured way – searchable, up to date and ready for immediate use by sales and marketing.
What began at Wilms as a bespoke platform solution demonstrates a logic that can be applied far beyond this particular case: a central knowledge base from which the exact information and media required for each task are generated.
TAKING IT A STEP FURTHER
Sales requires different content to marketing. A retailer needs a different product range to the catering sector. And a specific cheese counter requires different documentation to a national distribution arm. We are taking this idea further today with Shelfit: product knowledge is not only made available centrally, but is also delivered in a way that is tailored to the role, channel and specific application.
A CENTRAL BASE
Stop searching: find, use, and keep working. Product data, images, displays, brand information, and product ranges are all brought together in one central location. Instead of gathering information from different sources, users can access a structured and up-to-date knowledge base.
Services
UX/UI Design
Complex product information structured so that relevant content can be found quickly and used with ease.
Development & Integration
Existing data sources, backend, and frontend technically integrated into a central platform.
Operations & Enablement
Content integration, project management, technical support, and training for sustainable use in day-to-day operations.
Impressions
Result
35+ brands. One access point.
Product information, assets, displays, and assortments are accessible through a single interface.
A centralized knowledge base.
Information is organized in one place and does not need to be gathered from different sources for each request.
From the dataset to the application.
Product information can be searched, filtered, and downloaded directly, and used for additional sales and marketing activities.
More cases
Packaging Design & Final ArtworkGilde
A Helles from the north.
Strategy & Promotion MechanicsSpreewaldhof
Gurki makes all the difference at the point of sale.
Product Launch & POS ActivationKnack & Back
Freshly rolled out.
POS ActivationDarbo
Brand power that sticks
Bar promotion, free giveaway campaign, POS designSavencia
Eye-catching at the counter and on the shelf
POS, Campaign & SocialMerz Lifecare
One brand idea to the shelf.
POS ActivationHOPE
Yummy Streetfood
Brand ActivationVileda
Cleanly delivered
POS ACTIVATION · RETAIL MARKETINGImporthaus Wilms
Maximum impact!
Brand Management & POSMelitta, Toppits & Swirl
Comprehensive support
Your project
Let's bring your brand to the shelf.
Tell us about your brand and your task at the POS, we'll show you how a concept becomes visible activation.