360° campaigns
Traditional communication and trade measures are strategically integrated.
Merz Lifecare · tetesept & Merz Spezial
One brand idea to the shelf.
From packaging to the point of sale: seamless brand management.
Background
365 x 360°: From Packaging to the Point of Sale
For over a decade, we have provided Merz Lifecare with strategic support in the German market for tetesept, Merz Spezial, and other FMCG brands.
Our approach is consistently cross-channel. We consider brands across the entire customer journey, connecting packaging, point-of-sale activation, sales tools, and campaigns into an integrated system.
Impact in Retail
Consistent brand management, recognizable campaign mechanics, and close coordination with retail partners create visibility that drives sales and strengthens the brand’s long-term positioning.
Services
POS Activation
Clear mechanics, attention-grabbing placements, and structured offer communication.
Nationwide ads
Advertisements in relevant lifestyle media strengthen the brand's presence beyond retail.
Sales Tools & Distribution
Trade presentations, sell-in documents, and materials for the field sales team.
Impressions
Result
360° campaigns
Traditional communication and trade marketing activities are strategically integrated, ensuring visibility throughout the entire purchasing process.
POS Activation
Clear mechanics, attention-grabbing placements, and structured offer communication that make products visible and inspire purchases.
Long-term positioning
Consistent brand management and close coordination with retail partners create visibility that drives sales and strengthens brands over the long term.
More cases
Packaging Design & Final ArtworkGilde
A Helles from the north.
Strategy & Promotion MechanicsSpreewaldhof
Gurki makes all the difference at the point of sale.
Product Launch & POS ActivationKnack & Back
Freshly rolled out.
POS ActivationDarbo
Brand power that sticks
Bar promotion, free giveaway campaign, POS designSavencia
Eye-catching at the counter and on the shelf
DIGITAL SALES TOOLS · PRODUCT INFORMATIONImporthaus Wilms
Product data becomes working material.
POS ActivationHOPE
Yummy Streetfood
Brand ActivationVileda
Cleanly delivered
POS ACTIVATION · RETAIL MARKETINGImporthaus Wilms
Maximum impact!
Brand Management & POSMelitta, Toppits & Swirl
Comprehensive support
Your project
Let's bring your brand to the shelf.
Tell us about your brand and your task at the POS, we'll show you how a concept becomes visible activation.