360° campaigns
Social media, classic communication and retail measures deliberately interlinked.
Merz Lifecare · tetesept, Merz Spezial
One brand idea. Many concrete outputs.
From packaging to POS: brand management under one roof.
Background
Strategically positioned in the German market.
We support Merz Lifecare strategically in the German market for tetesept, Merz Spezial and further FMCG brands.
Our approach is consistently cross-channel. We think about brands across the entire purchase process and connect packaging, POS activation, sales tools and campaigns into one integrated system.
The market is dense. Attention is limited. Differentiation decides. We develop 360-degree campaigns that deliberately interlink social media, classic communication and retail measures.
Impact in retail
Consistent brand management, recognizable campaign mechanics and close coordination with retail partners create visibility that supports sales and positions brands for the long term.
Services
POS activation
Clear mechanics, eye-catching placements and structured offer communication.
Nationwide ads
Ads in relevant lifestyle media strengthen the brand presence beyond retail.
Sales tools & distribution
Retail presentations, sell-in materials and materials for the field sales team.
Impressions
Result
360° campaigns
Deliberately interlinking social media, classic communication and retail measures, visibility across the entire purchase process.
POS activation
Clear mechanics, eye-catching placements and structured offer communication, so products become visible and trigger purchase impulses.
Long-term positioning
Consistent brand management and close coordination with retail partners create visibility that supports sales and strengthens brands for the long term.
Your project
Let's bring your brand to the shelf.
Tell us about your brand and your task at the POS, we'll show you how a concept becomes visible activation.