# Extra & Bold

Extra & Bold is a German brand execution partner for FMCG, food brands and retail.
The company combines strategy, packaging design, artwork, repro, point-of-sale
activation, AI consulting and packaging workflow automation.

Canonical website: https://www.be-extra.de/
Services overview: https://www.be-extra.de/leistungen
Solutions by business challenge: https://www.be-extra.de/loesungen
Audience overview: https://www.be-extra.de/fuer-wen
Case studies: https://www.be-extra.de/cases
Insights and know-how: https://www.be-extra.de/insights
Company, values and way of working: https://www.be-extra.de/dna
Team and careers: https://www.be-extra.de/karriere
Contact: https://www.be-extra.de/kontakt

An English version of every page is available under the /en prefix,
for example https://www.be-extra.de/en/leistungen.

## Core service areas

- Strategy & Design: brand strategy, packaging design, rebranding and relaunch
- Packaging Operations: final artwork, repro, colour management, language adaptation and rollout
- Brand Activation: POS marketing, shopper marketing, promotions and sweepstakes; food photography, packshots and content from two in-house studios
- AI & Automation: AI consulting and implementation for brand and packaging teams; packshot and asset-generation pipelines; packaging workflow automation; packaging data management with connections to PIM, DAM and ERP; custom-built rather than off-the-shelf

## Audiences

- FMCG brand manufacturers
- Food retailers and retail assortments
- Drugstore, beauty and personal care brands
- Private label and retail brands
- Brand managers and brand teams
- Packaging managers and artwork teams
- Category management and procurement
- Marketing managers and activation leads

## Locations and contact

Extra & Bold Design GmbH, Emstek, Germany (photo studio on site)
Extra & Bold Strategy GmbH, Wiesbaden, Germany (photo studio on site)
Email: info@be-extra.de

## Common German search terms for what the company does

Verpackungsdesign Agentur, Packaging Design Agentur, Reinzeichnung Verpackung,
Druckvorstufe Verpackung, Final Artwork Agentur, Repro Dienstleister,
Farbmanagement Verpackung, Sprachadaption Packaging, Handelsmarken
Verpackungsdesign, Eigenmarken Design, POS Marketing Agentur, Shopper Marketing
Agentur, Foodfotografie Agentur, Packshot Fotografie, Artwork Automation.

## Scale

Around 7,000 packagings per year, 65 people, about 200 brands supported,
deliveries into roughly 40 markets, two locations.

## Full content

The complete readable text of every page is at https://www.be-extra.de/llms-full.txt